Objectives and competences

Official Degree

Master Degree in Strategic Design of Products and Services


120 ECTS

2 years



Class size

40 places


Spanish, English



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Objectives and Competences

The main objective of the master's degree is to train professionals capable of designing new products and services focused on users. The Master's Degree aims to train people capable of transforming organisations through Human Centred Design, applying design from the early stages of innovation.

The Master's Degree provides you with a comprehensive training in design, enabling you to think strategically and innovatively, to apply disciplines such as Service Design, Participatory Design and User Experience, and to manage the integration of design in organisations.

This master degree will train you to:

  • Define the product and service strategy best suited to the business context, taking into account market opportunities and people's needs.
  • Identify the current and future needs of the various users in order to define the characteristics of new products and services.
  • Propose solutions in the form of innovative products and services that respond to the business strategy.

The learning outcomes achieved in this Master's degree are in line with Level 3 of the MECES (Spanish Qualifications Framework for Higher Education).


State´s offcial Newsletter

Spanish Framework for Qualifications for Higher Education.