Dual Programme

Official Degree

Master Degree in Strategic Design of Products and Services


120 ECTS

2 years



Class size

40 places


Spanish, English



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The End-of-Course/End-of-Master’s Project (TFG/TFM) at the Higher Polytechnic School (EPS) of Mondragón Unibertsitatea (MU) has several objectives:

On the one hand, it plays a very important role in the training process of EPS engineers, as the satisfactory execution of a project with characteristics that are appropriate to the future professional profile aims to help the student expected to have their first supervised experience professional as an engineer.

The academic engineering plans at EPS were designed so that students can alternate between study and work throughout their training process. Thanks to this, most of our students have close contact with the company throughout their training. Nevertheless, the TFG/TFM aims to establish a student-company relationship that is appropriate to the characteristics of the professional profile, that is, it aims to show the student what the engineering work consists of.

On the other hand, the End-of-Course/End-of-Master’s Project is also intended to provide a service to companies, as this has a great value from two points of view:

  1. The contribution to the company’s technological and organisational development. The qualification of students, even if they are not experienced professionals, is very high. This means that the results achieved after the completion of the one-year TFG/TFM are of considerable value.
  2. The recruitment of qualified personnel. In most cases, students carry out the project at the company on a full-time basis. During this time, they have the chance to acquire in-depth knowledge of the company, its technology, organisation, culture, procedures, etc. while integrating it into their work teams. The company also trains them, knowing them and valuing them, which allows it to judge with greater knowledge if they are suitable people for professional integration into the workforce.


Ibai Lazkano Iturbe

TFM: "Definition of the Strategic Marketing model" // ULMA Construction (Oñati, Gipuzkoa)

"The End-of-Master's Project developed at ULMA Construction, a company that offers complete formwork solutions, climbing systems, scaffolding and construction solutions has given me the opportunity to put into practice the knowledge acquired during the Master’s Degree course. The objective, framed in the Strategic Plan of the organisation, has been to implement a process that allows the early analysis of information, helping us make the best decisions to improve competitiveness. Finally, I would like to emphasise that this project that has allowed me to acquire in-depth knowledge in a subject of my liking, relating to professionals of different disciplines."


Maria Azpeitia Aguirre

ERASMUS INTENRSHIPS: "Work placement - Service design" // Livework Studio (London, UK)

"Livework is a pioneer in the design of services. It collaborates with companies from different sectors to improving the experience of its users and, subsequently, its business. During my stay at Livework, I participated in several projects in which I worked with customers and users of telephone companies, banks, hospitals, etc. to define new strategies that will improve their services and the satisfaction of those who use them. To do this, we applied several tools and techniques that we had learnt in the Master’s Degree. In these practices, I realised the importance of communication, both in the work group and with clients, to design a coherent solution that delivers value"