The Master's Degree in Digital Marketing has a study plan drawn up from its most general subjects towards the most specific ones of digital marketing, ending with the subjects related to the practical application of the competences acquired in the classroom to a real environment in an organization.
The following image shows the didactic units that are worked on in the different subjects of the study plan:
- OB: Obligatory
|Digital Customer Experience||OB||2|
|Digital Branding Management||OB||3|
|Legal and ethical framework in digital environments||OB||1|