Study programme

Official Degree

Master's Degree in Digital Marketing

Duration

60 ECTS

1 year

Campus

BBF-Bilbao

Languages

Spanish

Modality

On-site

DOC Catalogue

Training Program

The Master's Degree in Digital Marketing has a study plan drawn up from its most general subjects towards the most specific ones of digital marketing, ending with the subjects related to the practical application of the competences acquired in the classroom to a real environment in an organization.

The following image shows the didactic units that are worked on in the different subjects of the study plan:

Key

  • OB: Obligatory

 

Module 1

  Subject Type ECTS
PDF Management competences OB 3
PDF Digital competence OB 2
PDF Digital entrepreneurship OB 3
  Total   8

  

Module 2

  Subject Type ECTS
PDF Business opportunities in digital economy OB 3
PDF Strategy in digital economy OB 4
PDF Science of services OB 1
PDF Marketing 2.0 OB 6
PDF Mobile marketing and new digital trends OB 1
  Total   15

  

Module 3

  Subject Type ECTS
PDF Digital Customer Experience OB 2
PDF Digital Branding Management OB 3
PDF Social media OB 5
PDF Web promotion OB 6
PDF Legal and ethical framework in digital environments OB 1
  Total   17

  

Module 4

  Subject Type ECTS
PDF Thesis Project OB 6
PDF Specialized Business Practices OB 14
  Total   20