Study programme

Official Degree

Master's Degree in Digital Marketing

Duration

60 ECTS

1 year

Campus

BBF-Bilbao

Donostia-San Sebastian

Languages

Spanish

Modality

On-site

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DOC Catalogue

Curriculum

At the end of this Master's degree you will become a Digital Marketing professional able to design, implement, manage and measure digital communication strategies, online campaigns or e-commerce, both for SMEs and multinationals. 

To achieve this, during the year of the Master's degree, you will study different subjects and take part in real projects to build up the knowledge, tools and experience necessary to manage digital marketing.

 

Subjects of the Master's in Digital Marketing

 

STRATEGY IN THE DIGITAL ECONOMY

You will be able to apply your knowledge and the technical tools necessary for the strategic management of the digital part of any company.

 

DIGITAL ENTREPRENEURSHIP

You will acquire the notions to develop and set up an entrepreneurial project based on an extensive use of the internet and new digital tools and technologies.

 

DIGITAL CUSTOMER EXPERIENCE

You will master tools to design and optimise the user experience (UX) in any type of digital environment.

 

 

DIGITAL BRANDING MANAGEMENT

You will be able to create, design and implement an online brand looking for the right positioning based on its digital business model.

 

SOCIAL MEDIA

You will master the main social media and the methods and tools necessary to be able to apply strategies that create interaction with users.

 

You will learn through practice

During the year-long Master's degree, you will assimilate the necessary concepts to be able to develop efficient and target-focused digital marketing strategies that allow you to achieve the right brand positioning based on the company's digital business model. In the Master's degree's different subjects you will carry out projects with real challenges that will help you to absorb knowledge in a practical way and allow you to become a digital marketing specialist.

 

Learn more about our challenge-based learning system

 

Training Program

The Master's Degree in Digital Marketing has a study plan drawn up from its most general subjects towards the most specific ones of digital marketing, ending with the subjects related to the practical application of the competences acquired in the classroom to a real environment in an organization.

The following image shows the didactic units that are worked on in the different subjects of the study plan:

Key

  • OB: Obligatory

 

Module 1

  Subject Type ECTS
PDF Management competences OB 3
PDF Digital competence OB 2
PDF Digital entrepreneurship OB 3
  Total   8

  

Module 2

  Subject Type ECTS
PDF Business opportunities in digital economy OB 3
PDF Strategy in digital economy OB 4
PDF Science of services OB 1
PDF Marketing 2.0 OB 6
PDF Mobile marketing and new digital trends OB 1
  Total   15

  

Module 3

  Subject Type ECTS
PDF Digital Customer Experience OB 2
PDF Digital Branding Management OB 3
PDF Social media OB 5
PDF Web promotion OB 6
PDF Legal and ethical framework in digital environments OB 1
  Total   17

  

Module 4

  Subject Type ECTS
PDF Thesis Project OB 6
PDF Specialized Business Practices OB 14
  Total   20