Teaching-learning process

Official Degree

Master's Degree in Digital Marketing



1 year



Chamber of Gipuzkoa - San Sebastian





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DOC Catalogue

Challenge-based learning and real projects for the Master's degree in Digital Marketing

During the Master's degree in Digital Marketing, you will learn how to solve real challenges such as developing an online presence strategy for a company,, defining the action plan to achieve the objectives, optimising conversion and the user experience of a website or maximising the potential to attract traffic from digital channels.
60% of the time on the Master's degree will be spent on internships and real projects, just like the ones faced every day by the companies who proposed it to us. In this way, you will acquire the knowledge and tools necessary to works in digital marketing.
These internships working on real projects will help you to hone the skills to design and develop online marketing strategies, manage corporate social media accounts and create and manage online advertising campaigns. You will also have the opportunity to attend seminars, workshops, conferences and classes given by experts from outside the university who work in leading companies. 


Advantages of challenge-based learning

Be the leader of your learning

You will develop the ability to analyse, synthesise and assimilate the data necessary to solve challenges and learn independently.

100% real-life projects

You will work hand in hand with companies from different sectors, which will allow you to get to know the reality of digital marketing in different sectors.


Project Manager

You will have the support and monitoring of professionals from the world of digital marketing who will help you to develop challenges and projects.

We get results

You will acquire the latest knowledge in online marketing, but we also want you to know how to apply it to real projects.