Objectives and competences

Official Degree

Master's Degree in Digital Marketing

Duration

60 ECTS

1 year

Campus

BBF-Bilbao

Languages

Spanish

Modality

On-site

DOC Catalogue

OBJECTIVES AND COMPETENCES

In an effort to achieve the programme's goals, students will acquire the following general skills:

  • They will work on a team that manages the digital marketing section of a company and develop the management skills they need to lead it.
  • They will be proactive in finding the most effective solution to the problems faced in digital marketing management.
  • They will show the critical thinking skills needed to meet specific criteria through analysing information using objective criteria to enable implementation of improvements in an organisation's marketing management.
  • They will develop the skills for an integral view of a business and communication with management in other departments.
  • They will acquire the skills and abilities to launch and manage innovative projects that rely on intensive and efficient use of digital tools.