Objectives and competences

Official Degree

Master's Degree in Digital Marketing



1 year



Chamber of Gipuzkoa - San Sebastian





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DOC Catalogue

Objectives and Competencies

"Take advantage of digital marketing platforms and tools to attract clients and boost sales"

Digital Marketing is one of the fastest moving disciplines, where everything change and transformation at high speed. That's why, in this Master's degree, in addition to acquiring the skills you need to master digital marketing techniques, you will also develop the ability to identify opportunities and stay one step ahead of your peers in the sector.. 

The Master's degree in Digital Marketing is a programme designed to meet this need, with the help of great professionals who will teach you the most advanced digital marketing techniques in a practical way.



Leading teams

You will acquire the skills you need to lead profitable projects, motivating and coordinating digital marketing teams.



In a rapidly changing environment, you will learn how to find the most effective solution quickly no matter the problem.


Critical analysis

You will develop the ability to research and investigate information in depth with objective criteria to determine the most appropriate solution for each challenge.



Master the tools

You will acquire mastery of the leading digital marketing tools and know how to make the most of each of them for your marketing strategy.


Continuous learning

Digital marketing methods, techniques and tools change constantly and you need to know how to adapt your strategies to the new possibilities they offer.


Project management

You will be able to design, develop and implement a digital marketing strategy that achieves the objectives set by the client.



Identify opportunities

You will learn to identify opportunities in the digital market, sector and platforms to make your company more competitive.


Plan campaigns

You will know how to plan, estimate costs and profitability, launch and manage online marketing campaigns targeting different platforms and audiences.


Increase conversión

You will be able to attract more customers and increase the company's sales, through analysis and conversion optimisation.



Analyse results

You will learn how to use web analytics tools to plan campaigns and maximise the results of digital campaigns and businesses.



Requirements to study Digital Marketing

  •  I love marketing
  •  I am well-versed in new technologies
  •  I like the digital world
  •  I am curious about the world


  •  I love social media
  •  I am skilled in communication
  •  I am creative and dynamic


If you see yourself in any of these statements, this Master is perfect to develop your future career.


Admission requirements for Digital Marketing


Digital Marketing subjects

  • Digital Branding Management
  • Digital Customer Experience
  • Strategy in the Digital Economy
  • Digital Entrepreneurship
  • Mobile Marketing and New Technologies
  • Digital Skills for Management

View all subjects

Professional opportunities of the Master’s degree

  • Digital Project Manager 
  • Digital Marketing Manager  
  • e-Commerce Manager  
  • SEO Manager 
  • SEM Manager  
  • Brand Digital Manager 
  • Content Manager 
  • Content Curator 
  • Digital Communication Management 
  • Social Media Manager
  • Copywriter
  • UX Manager
  • Web Analyst 


Professional opportunities of the Master’s degree