Degree in Business Administration and Management by Mondragon Unibertsitatea
Oñati, Bidasoa, Bilbao
Basque, Spanish, English
Digital Marketing: Employment opportunities
"You will design digital strategies to attract and retain customers for companies in any sector"
The Internet has transformed the society we live in and how we go about our lives. As we consume more and more goods and services digitally or through the Internet, having the knowledge and tools to develop the most advanced digital marketing strategies can make the difference over competitors.
Studying the Master's degree in Digital Marketing will equip you with everything you need to be able to design, manage and optimise the strategies of marketing and digital communication departments in companies such as Eroski, Real Sociedad or Laboral Kutxa. This will allow you to lead online communication strategies, create online advertising campaigns or manage social networks. In short, you will be able to work in areas like:
Digital Project Manager
Managing and developing digital projects based on the use of the internet.
Director of Marketing Digital
Managing and leading marketing strategies, teams and projects.
Director of e-commerce
Leading e-commerce projects on multiple platforms or in customised developments.
Developing and implementing strategies to ensure a website rank well in search engines.
Planning, developing and measuring advertising campaigns on search engines, social media and internet advertising platforms.
Brand Digital Manager
Managing a company's reputation and brand positioning on the internet.
Content Manager & Curator
Managing the creation of digital content and performing content curation for a brand to define its editorial line.
Managing all aspects relating to the user experience
Digital Communication Manager
Managing a company's online communication.
Social Media Manager
Managing the social media accounts of different brands and their interaction with consumers.
Managing creative content for advertising
Managing, analysing and measuring the effects of any online action.
¡Work en Digital Marketing!
The digital world is growing and ever more of us are consuming goods and services digitally or via the internet. This has created a growing demand for highly skilled digital marketers in a wide variety of economic sectors. By taking the Master's degree you will acquire the knowledge and tools you need to work in companies such as Spyro, SkunkFunk or ULMA or be part of a marketing agency such as Bosnan, Arista or AZK.
Marketing and Communication Department
You will be part of the team that manages the strategy and carries out the company's online marketing actions.
You will be able to manage and develop communication campaigns and actions for different companies and brands.
Internships and End-of-Master’s Project
At the end of your studies in the Master's degree in Digital Marketing, you will do an internship in the marketing area of a company, developing its digital dimension. In addition, this will allow you to absorb the knowledge and tools acquired in the Master's degree while you work and complete your End-of-Master's Project.