Study programme

Curriculum

At the end of this Master's degree you will become a Digital Marketing professional able to design, implement, manage and measure digital communication strategies, online campaigns or e-commerce, both for SMEs and multinationals. 

To achieve this, during the year of the Master's degree, you will study different subjects and take part in real projects to build up the knowledge, tools and experience necessary to manage digital marketing.

You will learn through practice

During the year-long Master's degree, you will assimilate the necessary concepts to be able to develop efficient and target-focused digital marketing strategies that allow you to achieve the right brand positioning based on the company's digital business model. In the Master's degree's different subjects you will carry out projects with real challenges that will help you to absorb knowledge in a practical way and allow you to become a digital marketing specialist.

Learn more about our challenge-based learning system

Training Program

The Master's Degree in Digital Marketing has a study plan drawn up from its most general subjects towards the most specific ones of digital marketing, ending with the subjects related to the practical application of the competences acquired in the classroom to a real environment in an organization.

The following image shows the didactic units that are worked on in the different subjects of the study plan:

Key