Study programme

Official Degree

Master Degree in Strategic Management of People's Talent - MTALENT

Duration

90 ECTS

1,5 years

Campus

Oñati, Bidasoa-Irún, BBF-Bilbao

Languages

Spanish, English

Modality

On-site

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DOC Catalogue

Subjects in the Master's degree in Strategic Talent Management -#Mtalent_mu

By taking the Master in Strategic Talent Management #Mtalent_mu, you will learn to manage, motivate and lead the people in an organisation. You will do this by designing and implementing people management systems and processes in response to the strategic needs and challenges of the business.

To do this, during the 18th-month-long Master, you will learn the main processes and systems of people management through real business challenges, as well as the latest trends that are revolutionising the field of human resources. And you will be able to put all these skills into practice during a one-year placement in an organisation's people management department. 

Subjects in the Master's degree in Strategic Talent Management -#Mtalent_mu

 

ENVIRONMENT, STRATEGY AND PEOPLE

You will learn the keys of the social, economic and job market environments to understand how companies behave in different scenarios and thus be able to plan organisations´ future talent needs.

 

EMPLOYER BRANDING, MARKETING AND COMMUNICATION

You will learn, design and apply innovative strategies and techniques to attract, engage and select the right people to meet organisations' needs.

 

TALENT DEVELOPMENT

You will acquire skills to design and implement innovative projects around the development of people's talent, among which you will work with themes such as commitment, compensation, recognition and diversity.

 

 

TRANSITION, DISENGAGEMENT AND EXIT

You will develop the skills needed to strategically design and carry out the exit processes of people from organisations, also applying knowledge transfer strategies.

 

PERSONAL DEVELOPMENT AND LEADERSHIP

You will learn to lead yourself, lead teams and understand organisational transformation processes.

 

 

You will learn through practice

During the 18-month-long Master's degree, you will gain the knowledge and interpersonal skills necessary to become a professional capable of managing people, their talent and the organisation itself, generating and increasing the value of different types of companies and organisations.

 

 

Learn more about our challenge-based learning system

 

Training Program

The Master's Degree in Digital Marketing has a study plan drawn up from its most general subjects towards the most specific ones of digital marketing, ending with the subjects related to the practical application of the competences acquired in the classroom to a real environment in an organization.

The following image shows the didactic units that are worked on in the different subjects of the study plan:

Key

  • OB: Obligatory

 

Module 1

  Subject Type ECTS
PDF Management competences OB 3
PDF Digital competence OB 2
PDF Digital entrepreneurship OB 3
  Total   8

  

Module 2

  Subject Type ECTS
PDF Business opportunities in digital economy OB 3
PDF Strategy in digital economy OB 4
PDF Science of services OB 1
PDF Marketing 2.0 OB 6
PDF Mobile marketing and new digital trends OB 1
  Total   15

  

Module 3

  Subject Type ECTS
PDF Digital Customer Experience OB 2
PDF Digital Branding Management OB 3
PDF Social media OB 5
PDF Web promotion OB 6
PDF Legal and ethical framework in digital environments OB 1
  Total   17

  

Module 4

  Subject Type ECTS
PDF Thesis Project OB 6
PDF Specialized Business Practices OB 14
  Total   20