Webinar on how the prediction of different technological trajectories contributes to the commercialisation of innovations.

Webinar on how the prediction of different technological trajectories contributes to the commercialisation of innovations.

The webinar will be held on 22 June and there will be a choice of morning or afternoon. This 1 hour session will be free of charge.

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This webinar will argue how the commercialisation of innovations depends directly NOT on the technologies used, but on the possible trajectories of these technologies. Trajectories that vary according to a series of elements. 14 are the elements identified during these past 5 years of work and research in SMEs and large national and international companies.

The effect of the possible adoption of the various existing technological trajectories has changed the way of interpreting the current competitive reality and the decision-making process in organisations. The intention of this webinar is to bring you closer to these 14 elements and that you can select all those that are of particular interest to you so that for the month of September we can offer you personalised training with those that generate your interest.

Based on our research and with the main interest of raising awareness, training professionals and sharing up-to-date experiences, Germán Anitua Azkarate, a lecturer-researcher at Mondragon Unibertsitatea specialised in "minimising the risk of commercialising innovations according to the evolution of the different technological trajectories", will offer this free 1-hour online session aimed at all those profiles responsible for decision-making in organisations in terms of people, processes, investments, strategic directions, etc., such as managers and directors, those responsible for R&D&I, training, products, processes, partnership relations and new opportunities. such as managers and directors, those responsible for R&D&I, training, products, processes, partnerships and new opportunities. A webinar aimed at the reality of both SMEs and large companies.

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If you are curious about any of these 14 realities, this is the webinar not to miss.

1. Your customers of today will NOT evolve into your customers of the future.
2. If my value proposition is designed to satisfy my customers, but today's customers will NOT be tomorrow's customers, what do I need to consider when designing a value proposition - unique or specific?
3. The vast majority of the value propositions reviewed are NOT value propositions, but mere targets.
4. Every Benchmark is dangerous because it looks at people and companies you ALREADY KNOW.
5. The observation unit has CHANGED from market to industry.
6. Industry analysis is currently a USELESS tool/method for the implementation of any strategy or decision making.
7. It took Nestle 21 years to break even with Nespresso. Do you think it is radical/disruptive innovations FOR YOU?
8. Las companies disrupted but not alone. Firms get disrupted TOGETHER”.
9. The concept of the Minimum Viable Product is OVERVALUED and will most certainly misguide your strategy.
10. Value chains are good for measuring efficiency, BUT they ARE insufficient for leaping into the unknown.
11. Identifying trends and ranking them is USELESS unless scenario maps are designed based on the variety of technological trajectories operating simultaneously.
12. The metrics for selecting and prioritising "PARTNERS" have changed.
13. We can come close to predicting when and how a TECHNOLOGY may be REPLACED by a new one.
14. The management of PEOPLE and TEAMS has changed: High-performance teams no longer perform well enough. However, this is not the case for teams integrated in P²C² .

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