Free Webinar on measurement tools for digital marketing


Free Webinar on measurement tools for digital marketing


Free Webinar on measurement tools for digital marketing

Google Analytics, Analytics 4, Google Tag Manager, Search Console, URL Builder, … they all measure, but what is each one used for? and what are the differences?



For everything that is done on the Internet it is possible to measure:

  • Traffic
  • Results of the advertisements
  • Page speed
  • Positioning in google
  • Conversion

We must measure everything! But how and with what tool? Understanding the function of each tool can sometimes be confusing, and handling all the data collected can be overwhelming.

Mondragon Unibertsitatea is offering a free webinar on 28 January, from 16:00 to 17:00 where we will provide a practical overview of digital marketing strategies to understand which tool is used to measure each activity.

Understanding the purpose of these tools will be key to gaining confidence when it comes to measuring the performance of digital marketing efforts and investments, thus allowing you to work effectively on the process of continuous improvement.



  • • Review of tools:
    • Web metrics: Google Analytics, Google Analytics 4, Piwik/Matomo
    • Advertising metrics: Adwords, Adsensece, Facebook Ads, Instagram Ads, Twitter Ads, etc.
    • Multimedia: Youtube analytics, Vimeo
    • SEO: Search Console, Page Speed, Screaming frog, Semrush, Sistrix, Ahrefs
    • Configuration: Google Tag Manager
    • Campaigns: URL Builder
    • Visualisation: Google Data Studio
    • And a few more
  • Getting the most out of data to improve your business


Speaker: Eli Garcia


Specialised in training for Mondragon Unibertsitatea professionals with more than 10 years of experience in the world of digital analytics.

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