DBZ publishes the ELKARDESIGN handbook for embedding strategic design in organizations

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DBZ publishes the ELKARDESIGN handbook for embedding strategic design in organizations

HANDBOOK

DBZ publishes the ELKARDESIGN handbook for embedding strategic design in organizations

It is a guide with the principles, a model and cases of success for embedding Strategic Design addressed to organizations from Gipuzkoa

2020·05·15

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The Diseinu Berrikuntza Zentroa (DBZ) of Mondragon Unibertsitatea launches the ELKARDESIGN project has published the ELKARDESIGN handbook to assist organizations from Gipuzkoa in the development of Strategic Design capability. This is one of the results of a namesake project founded by the Department of Economic Development, Tourism and the Rural Environment of the Gipuzkoa Provincial Council.

The project aims to generate models for embedding Strategic Design in companies from Gipuzkoa as a means for innovation and competitive advantage. Hence, the ELKARDESIGN handbook presents a new model for embedding Strategic Design in organizations. The handbook is didacticized so organizations may put the guidelines in practice by themselves. In addition, the handbook explains the cases of success of Logikaline and Ausolan, two companies that have newly developed Design capability to reinforce their position in the market.

The ELKARDESIGN handbook is available for download here.