Students of the Master's degree in Strategic Design of Products and Services will achieve the top positions of the I. Hackathon of the Gipuzkoa Turismoa

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Students of the Master's degree in Strategic Design of Products and Services will achieve the top positions of the I. Hackathon of the Gipuzkoa Turismoa

CONTEST

Students of the Master's degree in Strategic Design of Products and Services will achieve the top positions of the I. Hackathon of the Gipuzkoa Turismoa

The competition consisted of designing innovative, technology-based products and services aimed at the tourists who visit Guipuzkoa.

2022·02·28

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The Directorate of Tourism of the Provincial Government of Guipuzkoa organised the I. Hackathon Gipuzkoa Turismoa for the 19 and 20 February. The event consisted of a competition between the various working groups for the design of innovative products and services, with a view to generating wealth and economic activity and, in turn, give a response to the most significant challenges for tourism in the territory:

  • To spread tourism over the whole territory in a balanced way
  • To provide personalised and memorable experiences

Students of the University Master's Degree in Strategic Design of Products and Services of Mondragon University participated in the event held during the weekend, and their teams managed to achieve top places on the podium:

  • 1st prize (1500€): Student Ariane Atxa participated in the group that proposed an APP with virtual assistance that consisted of travelling around the entire territory in search of txapelas (Basque berets) in order to exchange them later in the local businesses.
  • 2.prize (1000€): June Altieri, Mikel Sanchez and Irune Materios, students of the 2nd Master's course, proposed "Miatu", a web-app that offers alternative thematic tours for getting to know the history of Guipuzkoa and promote local trade through gamification.

Initiative aligned with the Master's

This initiative, promoted by the Provincial Council of Guipuzkoa is fully aligned to the Master's in the Strategic Design of Products and Services imparted by Mondragon University. The Master's specialisation provides full training in design, training young talent to think in a strategic and innovative way. It also goes into greater depth in the application of disciplines such as Service Design, Participatory Design and User Experience, in addition to managing the integration of design into the organisations.