Xabier Tranche in the framework of the #MUDigital community in Bilbao Berrikuntza Faktoria

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Xabier Tranche in the framework of the #MUDigital community in Bilbao Berrikuntza Faktoria

Xabier Tranche

Xabier Tranche in the framework of the #MUDigital community in Bilbao Berrikuntza Faktoria

In the framework of the #MUDigital community of Bilbao Berrikuntza Faktoria, Xabier Tranche, from the agency Think On Marketing told us about Attraction Marketing

2018·12·10

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Like every month and within the framework of the #MUDigital community of Bilbao Berrikuntza Faktoria, Xabier Tranche, from the agency Think On Marketing spoke about Attraction Marketing and how to design a strategy that generates value throughout the entire cycle of life of the purchase of a product and service.

He analyzed a case of success of a B2B company in the field of Industry 4.0 and showed us how to add a Marketing Automation process on this Attraction Marketing strategy that allows to scale and acquire customers taking advantage of the power of the AI.