Friendship is the focus of the 2025 Euspot competition
Friendship is the focus of the 2025 Euspot competition
Friendship is the focus of the 2025 Euspot competition
More than 3,000 euros will be awarded in prizes and there will be a total of six categories. First prize is 1,000 euros. Works must be submitted by May 26, 2025.
In early February, we announced this year’s Euspot Basque ad competition on Mondragon University’s Aretxabaleta campus. The following representatives took part in the event: Basque Government Deputy Minister of Language Policy Aitor Aldasoro, Aretxabaleta mayor Garikoitz Iturbe, director of Arteman Komunikazioko Arantzazu Lagunilla, advisor to the Bai Euskarari Association Maddi Iregi, Arizmendi School Director of Communication Naiara Okina, and Xabi Igoa, Director of Communication of the Faculty of Humanities and Education Sciences.
The Euspot Basque ad competition was launched in 2011 to encourage the creation of ads in the Basque language. It is a pioneer in the Basque Country in combining the Basque language, creativity and the field of advertising, and has become a touchstone in cultivating advertising in Basque. In this 14th year of the competition, the question to be answered in each ad is “What does it mean to be a friend?”. For Euspot 2025, the main sponsor will be the Department of Culture and Language Policy of the Basque Government.
The following are the sponsor and organizers:
Sponsor
Department of Culture and Language Policy of the Basque Government
Organizers
Aretxabaletako City Council
Arteman Komunikazioa
Mondragon University
Arizmendi School
Collaborators
Bai Euskarari Association
Music Library
A fruitful competition, with 900 ads
Euspot is a well-established competition to which some 900 ads have been submitted over the years. There is no doubt that the influence of audiovisuals in today’s society is enormous and that, as a result, the audiovisual format is one of great interest, especially among young people. However, Euspot is not only a competition for young people, and people with many different profiles, origins and interests have participated. And we must not forget that imagination and creativity are the main ingredients of Euspot. Thus, the competition is open and anyone can participate. There are prizes for all ages and levels and, this year as every year, it is hoped that the competition will attract interest throughout the Basque Country and again break all records.
This year’s theme: “What does it mean to be a friend?”
Participants in this 14th Euspot competition will have to make a 30-second ad on the topic of relationships among friends. The political agenda also addresses the need to promote healthy relationships among young people today, taking into account the threats posed by networks, attitudes toward communication and relationships made possible by technology, direct and inclusive relationships, relationships created in response to diversity, etc.
More than 3,000 euros in prizes
Six prizes will be awarded.
Main prizes
Best ad (1,000 euros).
Audience award (500 euros).
Youth award (for participants age 14-18) (500 euros).
Best music synch (300 euros).
Additional prizes
Best ad by Mondragon University students (500 euros).
Best ad by Arizmendi School students (250 euros).
Participants will have until May 26, 2025, to complete and submit their works.
Maximum duration of 30 seconds and free format
Works must be no longer than 30 seconds. As in previous years, the format is free and ads may be recorded either horizontally or vertically.
Training in audiovisual advertising
This year, the organization will again offer training in audiovisual advertising in schools in the Basque Country to strengthen the talent pool of ad makers. The aims of the training sessions will be to promote the creativity and advertising instincts of young people and to encourage them to participate in the competition. In past years, more than 5,000 students have taken part in these Euspot training sessions at different schools.
