Theme of the Euspot 2024 competition: mobile phones and minors

This year’s Euspot Basque ad competition took place on February 7. The event was held on Mondragon University’s campus in Aretxabaleta. Naiara Okina, Head of Communication at Arizmendi School; Garikoitz Iturbe, Mayor of Aretxabaleta; Arantzazu Lagunilla, Director of Arteman Communication; Alex Zenarruzabeitia, Advisor to Bai Euskarari Association; and Xabi Igoa, Director of the Communication area of the Faculty of Humanities and Education Sciences of Mondragon University took part in the presentation.

The Euspot competition was created in 2011 to promote the creation of ads in Basque. A pioneer in the Basque Country, it is a touchstone in the field of creation and advertising in Basque. This year was the 13th annual competition and the chosen theme was “MOBILE PHONES AND MINORS.” The main sponsorship this year was provided by the Department of Culture and Language Policy of the Basque Government.

The following are the sponsors and organizers:

Sponsor

• Department of Culture and Language Policy of the Basque Government.

Organizers

Aretxabaleta City Council

• Arteman Communication
• Mondragon University
• Arizmendi School

Collaborators

• Bai Euskarari Association
• Music Library

A very fruitful path: 750 ads from all over the Basque Country

Euspot is a well-known competition and over the years of its existence nearly 750 ads have been received. Participation in last year’s event was historic: a total of 149 ads were received. There is no doubt that nowadays the suffusion of the audiovisual is enormous in all areas and that, consequently, the audiovisual format sparks enormous interest, especially among young people. However, Euspot is not a competition aimed exclusively at young people; people of many different ages and profiles have participated over the years. It is worth remembering that imagination and creativity are the main ingredients of Euspot. Therefore, the contest is open to everyone and there are prizes for all ages and levels. Once again, it is expected that the competition will include participants from all over the Basque Country, again breaking all records.

This year’s theme: Mobile phones and minors

This year, participants will have to create a 30-second ad that presents both the opportunities that mobile phones offer to minors and the dangers. There is considerable debate in society about this issue. There are many groups that want to place limits or prohibitions on the use of mobile phones and many that are very critical of the use of mobile phones by minors. There are specific projects that have been launched in different localities, campaigns promoted by different parents’ associations, professionals who say that the inappropriate use of mobile phones can cause serious problems...

The aim is to create a 30-second ad to raise awareness in society and to have an impact, especially on parents. We are looking for creative and original ads that answer the following question: “Your 12-year-old child has asked you and their other parent for a mobile phone. What do you do?” The ads should present both the opportunities that mobile phones offer to minors as well as the dangers. They should be aimed at society as a whole, but especially at parents and educators of minors.

More than 3,000 euros in prizes

• 6 prizes will be awarded.

Main Prizes

• Best ad (1,000 euros).
• Audience award (500 euros).
• Youth prize (for participants 14-18 years old) (500 euros).
• Best musical synchronization (300 euros).

Other awards

• Best ad by Mondragon University students (500 euros).
• Best ad by students from Arizmendi School (250 euros).
• Participants will have until May 20, 2024, to submit their work.

Maximum duration of 30 seconds and in free format

Ads must not exceed 30 seconds. .

Training in audiovisual advertising

As in previous years, the organization will offer training in audiovisual advertising in order to strengthen the pool of ad creators. The training sessions aim to inspire creative advertising ideas in young people, and encourage them to participate in the competition. In recent years, more than 4,500 students have attended Euspot training sessions at different schools.