Mondragon University and AZK hold the second annual ‘Hau da Marka!’ conference on the brand communication of schools

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Mondragon University and AZK hold the second annual ‘Hau da Marka!’ conference on the brand communication of schools

CONFERENCE

Mondragon University and AZK hold the second annual ‘Hau da Marka!’ conference on the brand communication of schools

At the conference, entitled ‘How to communicate the hallmarks of your school’, Grávita branding company founder Iván Díaz will give the keynote presentation, Tecnalia Director of Marketing and Communication Erika Ibáñez will speak about verbal identity, and Ikastola Santo Tomas Lizeoa Head of Communication Iker Bereziartua will discuss visual identity.

2023·10·05

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On October 19, on the Eskoriatza campus, the Faculty of Humanities and Education Sciences of Mondragon University and AZK will hold the second annual Hau da marka! conference, How to communicate the hallmarks of your school, at which different aspects related to school brands will be analyzed. This event will examine and highlight the importance of brand from different perspectives in different companies and institutions, focusing primarily on schools.

The Hau da marka! conference is open to the public, but all interested parties must register in advance using the following link:

Speakers

This year’s conference will see a main presentation and two success stories. The former will be a talk by brand expert and brand consultant Iván Díaz González. In his presentation, he will explain strategies to improve branding in educational institutions. Iván Díaz serves as Director of the company Grávita and throughout his career he has played prominent roles in renowned companies in the sector, such as Columna, Interbrand, Morillas and Brand Union. He currently heads Branzai, a Spanish platform that reports on and disseminates knowledge about brands and branding. He has also managed numerous projects that encompass education and branding.

After this first talk, Tecnalia Director of Marketing and Communication Erika Ibáñez will speak about verbal identity. And finally, Iker Bereziartua, Head of Communication at the Ikastola Santo Tomas Lizeoa in San Sebastian, will discuss the importance of visual identity.

Program

  • 9:30 a.m. Welcome.
  • 9:45 a.m. Iván Díaz (Grávita).
  • 10:45 a.m. Discussion.
  • 11:15 a.m. Break.
  • 11:45 a.m. Verbal identity: Erika Ibáñez (TECNALIATecnalia).
  • 12:15 p.m. Visual identity: Iker Bereziartua (Santo Tomás Lizeoa).
  • 12:45 p.m. Closing remarks.

Organization

The Hau da marka! conference is organized by the AZK communication company and Mondragon University’s communication campus in Aretxabaleta. The AZK group, which is based in Arrasate, has extensive experience in issues related to brand improvement, and has become a preeminent organization in this area in the Basque Country. The Faculty of Humanities and Education Sciences of Mondragon University, for its part, has been influencing education since 1976, conducting research, training teachers and, from its communication campus in Aretxabaleta, working on the integration of communication and education. The organizers aim to make the Hau da marka! conference an annual event for all those interested in brand-related issues.