Engineering students in industrial design awarded in the 11th National Packaging Design and Sustainability Awards

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Engineering students in industrial design awarded in the 11th National Packaging Design and Sustainability Awards

AWARD

Engineering students in industrial design awarded in the 11th National Packaging Design and Sustainability Awards

Mondragon Unibertsitatea students have obtained the first prize and two second-place prizes in the challenges proposed by the companies Natra and Apisol

2020·09·29

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Last Friday marked the award ceremony of the 11th National Packaging Design and Sustainability Awards ,organised every year by the packaging innovation cluster.

In this 11th edition, more than 600 students from 26 different universities have participated, proposing solutions for the challenges posed by the companies Logifruit, Industrias Alegre, Natra, Apisol, and Eurobox. The students of the 3rd year of the Degree in Industrial Design at Mondragon Unibertsitatea have participated in 2 of them – the challenges proposed by Natra and Apisol – in which they obtained a first prize and two second-place prizes.

Natra challenge

The challenge consisted of the design of a sustainable packaging specifically designed to improve the “unboxing experience” of chocolates for the Japanese market.

 

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Winning project: IRO (Cristina Melendez, Ander Otegui y Endika Zearra).

It is a product oriented to the gifting category. The gift culture in Japan is full of symbolism and tradition, and the average Japanese consumer attaches great importance to packaging both visually and functionally, with graphic design respecting all of this. Its line of three different colours gives a personal touch and variability to the gift, adapting it to the context thanks to the various colour connotations. Thus, users can give the red container to wish good health, the blue one to wish good luck, and the green one to wish happiness.

 

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Second-place prize: Amaia Uriarte y Uxue Molinuevo.

With the goal to design a box of chocolates with a unique geometry that combines the modernity and tradition characteristic of Japan, a product with a sophisticated and youthful look was developed. This experience offers a selection of 6 chocolate delicacies, perfectly tailored to this demanding market.

 

 

Apisol challenge

A new concept for honey packaging

 

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Winning project: IZADI (Andrea Arruti, Julen Hernandez y Hugo Ostiza).

The design of the container is the natural evolution of traditional honey pots, leaving plastic aside and creating a recyclable, refillable bottle whose service life can last as long as the user wishes. The dispenser is designed so that, after serving the honey, it returns to the interior of the jar without staining the exterior of the container. Thus, user does not have to worry about cleaning the jar.

 

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Second-place prize: HONEY EXTRUDER (Mario Marco, Garazi Otxandorena y Jone Perez).

An innovative, functional and 100% sustainable honey dispenser container. This beehive-inspired design has a revolutionary mechanism that provides data on the exact amount of honey that has been extracted. In addition, its anti-drip system is activated in each dosing cycle.