An event to address the agility of companies in the design and development of new products and business ideas in a complex day-to-day business environment

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An event to address the agility of companies in the design and development of new products and business ideas in a complex day-to-day business environment

SEMINAR

An event to address the agility of companies in the design and development of new products and business ideas in a complex day-to-day business environment

The Higher Polytechnic School is organising a free seminar on 3 February, which can be accessed both in person and online.

2021·01·18

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The "Agile Company: know your customer, design your business idea and launch it with the necessary effort and investment” seminar will be held on 3 February, between 09:00 and 13:00 at the Bilbao Chamber of Commerce. There will also be the option to connect online and registration will be free of charge.

The "Agile Company: know your customer, design your business idea and launch it with the necessary effort and investment” seminar will be held on 3 February, between 09:00 and 13:00 at the Bilbao Chamber of Commerce. There will also be the option to connect online and registration will be free of charge.

In this seminar we will identify the problems in these situations and propose lines of action to provide a satisfactory solution. This will be done by explaining the fundamentals of agile practices in the development of innovations and the most important tools for delivering them quickly to the customer, meeting their changing needs and continuously improving them.

In order for participants to personalise the outcome of the day, work will be done on defining a real project for each participant's company and the tools available to the Polytechnic School will be explained in order to contribute to the success of these challenges.

Information and registration for the seminar here

Those who wish to attend in person should send an email to jguallar@mondragon.edu stating in the subject line: "Agile company seminar".

Programme

9:00-9:10. Presentation and lateral thinking exercise

9:10-9:40. Identification of your client's (global) needs: stop talking about your product and start talking about your customer: Empathy map

9:40-10:10. Design as a driver of innovation.

10:10-10:40. The key to agile product and service development

10:40-11:10. Express negotiation techniques: how to use value proposition and empathy to move the sales process forward quickly: Value Proposition Canvas

11:10-11:30. Training and transfer programmes

11:30-11:50. Break

11:50-12:45. Definition of the participants' own implementation projects

12:45-13:00. Conclusions and close